Oral care manufacturer Miradent has marked its entry into the Australian market with the introduction of a novel dental chewing gum.
Pharmacies can now, for the first time, stock Xylitol chewing gum which, the company claims, is clinically proven to actively remove plaque and re-mineralise the enamel.
"There is a great deal of research showing that chewing xylitol can significantly reduce tooth decay, but until now there has not been a xylitol-based chewing gum available in Australia," University of Sydney dental studies lecturer Dr Yvonne Sum said.
"We should encourage people to try chewing xylitol-based gum to make the most of these oral health benefits. We also know that the chewing action itself stimulates saliva, which naturally prevents plaque build-up, so chewing this kind of gum after meals should be a part of everybody’s oral health routine."
Miradent also launched Mirawhite Oxygen, a peroxide-free tooth whitening system that uses oxidation technology to whiten teeth at home.