Multi-million dollar Codral campaign

Max Johnston, president of Johnson & Johnson Pacific, said the multi-million dollar investment and the decision to remain Pharmacy Only demonstrated the company's clear commitment to community pharmacy.

"Year on year, the Codral New Formula range has continued to grow with close to half of all consumers now choosing Phenylephrine. We will continue to invest strongly in the brand to drive customers to their local pharmacy, where they can receive healthcare advice for symptomatic relief of colds and flu," Mr Johnston said.

The campaign will run from May to September and will include Codral's famous 'Soldier on' television commercials and print advertising, as well as ongoing PR support and a special gift with purchase promotion during the winter months.

In store, Johnson & Johnson will be investing heavily in display materials.

"We will be offering pharmacy shelf management tools to increase ease of shop for consumers and help pharmacy assistants in recommending the correct product for the correct symptom," said Michael Doughty, group shopper strategy & insights manager for the company. "The shelf management system has already been successfully trialled in a number of pharmacies."

To further support these changes, Johnson & Johnson Pacific will launch its new training program, JJET (Johnson & Johnson Education and Training). Formerly Pfast Track, the new training program covers category modules and individual brand-specific modules. By taking part, pharmacies can obtain CPD points while pharmacy assistants will be rewarded in the brand-specific modules through completing the product tests.