“Business as usual” is undergoing a transformation due to changing consumer tastes and economic pressures.
Here are 12 trends to help ensure the future of your business.
Trend 1: Short termism
People buy based on immediate requirements. They understand innovation outdates expensive technology. They have learned a ‘wait and see’ attitude.
Trend 2: Brand aid
Build brand loyalty by helping consumers navigate today’s complexities.
Trend 3: Conscious consumerism
With less money to spend people will look for aesthetics to durability, heritage to sustainability. Business will need to target products more to attitudinal and needs segments.
Trend 4: Simplification
Consumers suffer ‘choice fatigue’ and will seek edited choice in future. Multi-use products such as a single device that can perform many tasks will reduce luggage and cost.
Trend 5: Mobile purchasing
Mobile...
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