Advertising is often a business casualty when times are tough. But highlighting your shop's point of difference can be well worth the time and money.
It is a very special community pharmacist who can compete with the latest sports car or designer fragrance advertise ment plastered on a giant billboard or played during prime time on TV.
But just because you don’t have a multi-million dollar budget or endorsement from a celebrity, doesn’t mean you should throw advertising by the wayside as an important component of your marketing strategy. There are a number of simple and cost-effective ways that community pharmacies can enter the advertising space and successfully vie for the attention — and the dollar — of consumers.
“It’s essential, particularly as...
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