As the recession worsens, more and more pharmacy customers will be looking for cheaper priced goods. Pharmacy News asks two industry experts whether better service needs to be a casualty of lower prices.
YES
Professor Charlie Benrimoj, University of Sydney
When debating this proposition, we need to firstly define ‘price’ and ‘service’ as they relate to pharmacy. While price is easily understood, there is some ambiguity around the term ‘service’. To proponents of the ‘low price’ model, service could be said to be meeting the customer’s needs related to receiving a core product in a convenient manner without added value (limited service). For other models of community pharmacy, ‘high service’ means adding value to the core product through the provision of professional services...
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