A serious business crisis turned out to be just the nudge this Queensland pharmacy needed — a complete overhaul has transformed it from a mediocre face in the pharmacy crowd to a high-quality health destination.
Shortly after David Dixon became the sole owner of Goldfields Plaza Pharmacy in Gympie, Queensland in 2005, he was faced with an avalanche of challenges that almost led to the downfall of the business.
Among other curve-balls thrown at the pharmacy, a major shopping centre opened less than one kilometre away, the Goldfields Plaza shopping centre had fallen into neglect, the store’s banner brand (Fullife) disbanded, and a number of discount pharmacies entered the local market.
“There were about seven pharmacies in Gympie, and we didn’t stand for...
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