Retailing in today’s environment is extremely difficult.
Increasing competition in the pharmacy sector suggests that waiting for the market to turn around is not a viable option.
However, there is still significant growth potential in pharmacy providing the positioning is clear and core categories are dominant, or ‘first choice’.
Retail is always about customer perception. Many pharmacy windows carry ‘extraneous’ merchandise. The ‘mixed business with a dispensary at the back’ may no longer be viable – the exception being the central city, adjacent to a railway station or some strongly ranged country pharmacies without significant general store competition.
Proliferation of non-health categories could act as a contaminant to the customers’ perception of this being a total health destination.
Traditionally, most pharmacies have been designed following...
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