Will Ander, senior partner at retail consultancy firm McMillan Doolittle in Chicago and co-author of the books Winning at Retail and Greentailing, shared his advice on succeeding in retail with pharmacy owners who attended the Winning in Pharmacy Retail seminar held in Sydney last month.
Mr Ander updated attendees on rapidly changing market conditions, highlighted some key trends and armed them with strategies, including the ‘-est’ approach outlined below, to compete and succeed in retail pharmacy.
“Your customers experience retailing in many, many ways — at fast food operators, auto dealers and supermarkets — and their expectations are set through that. Basically, they compare you to the best performances and experiences out there,” he said.
“You don’t want to just be looking at...
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