New generic medicines campaign Alphapharm today launches a consumer awareness campaign which aims to encourage customers to choose a generic medicine. ... 19/6/2008
Treasurer takes razor to generics campaign The federal government's "razor gang" has cut spending on a proposed generic medicines awareness campaign.... 15/5/2008
Switch thinking on generic OTCs, says marketer Pharmacists should think carefully before they substitute generic brancs for branded over-the-counter medications, says a marketin... 15/5/2008
New generics training for assistants A training kit on generic medicines for pharmacy assistants has been sent to all community pharmacies in Australia.... 7/12/2007
Reluctance to use generics unwarranted: NPS The NPS has called on pharmacists to help dispel consumer confusion over generic medicines.... 25/10/2007