Explanatory verbal counselling is the preferred choice over current written information by 44 per cent of pharmacy patients, a new project report into the limited use of Consumer Medicine Information (CMI) has found.
The Investigating Consumer Medicine Information (I-CMI) Project, funded as part of the Fourth Community Pharmacy Agreement Research and Development (R&D) Program, discovered CMI would impact patients’ medicine knowledge if improvements were made to readability and usability.
The project, which studied alternative CMI formats, aimed to consolidate the evidence related to CMI effectiveness; substantiate the validity of anecdotal evidence on CMI provision; and develop and evaluate alternative CMI formats to ensure optimal effectiveness and best practice delivery in community pharmacy.
Of the 1000 consumers surveyed nationally, 69 per...
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