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AHPRA advertising rule announced

AHPRA advertising rule announced

Pharmacists who offer discounts could face fines of up to $10,000 for breaching Australian Health Practitioner Regulation Agency advertising rules.

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Transparency key to new MA Code of Conduct

Transparency key to new MA Code of Conduct

Health care stakeholders are calling for greater transparency regarding patient support programs in the new Medicines Australia Code of Conduct.

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Business

Get more value from your advertising dollar

Get more value from your advertising dollar

Many small business owners take a shotgun approach to advertising hoping that they will hit their target.

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Advertising advantage

Advertising advantage

Advertising is often a business casualty when times are tough. But highlighting your shop's point of difference can be well worth the time and money.

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  • A winning combination

    Achieving a delicate balance between competitive prices and a high level of customer service has made a Sydney pharmacy a...

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  • Success built on historic site

    Washington H Soul Pattinson Pharmacy on Pitt Street Mall in Sydney’s CBD is a unique business that combines tradition with...

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  • Emergency resuscitation

    A serious business crisis turned out to be just the nudge this Queensland pharmacy needed — a complete overhaul has...

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  • Stand out from the pack

    Will Ander, senior partner at retail consultancy firm McMillan Doolittle in Chicago and co-author of the books Winning at Retail...

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