ABC’s Four Corners takes aim at pharmacists
ABC’s Four Corners is taking aim at pharmacists who sell vitamins, supplement and complementary medicines.
In episode titled Swallowing It to be broadcast on Monday, the program takes a swipe at pharmacists who sell “unproven” products.
The program explores the regulation and marketing of complementary medicines, and questions “whether the credibility of chemists is threatened by selling them”.
The AMA is quoted as saying pharmacists could damage their “hard won” reputation if they promote complementary medicines — which the association describes as “very expensive urine”.
"When we look at the most trusted professions, year on year on year… at the top are doctors, nurses and pharmacists,” it says. “That's put at risk if they're being seen to promote treatments that increasingly the average consumer recognises might be a load of rubbish."
Complementary Medicines Australia CEO Carl Gibson doesn’t believe the industry and pharmacists will be fairly portrayed in the program, for which he was interviewed.
“They go in with an agenda and they are keen to put our industry under the microscope.”
He describes his interview as a “very robust exchange”.
He believes the program will question the evidence of complementary medicines but ignore some of the more accepted ones — such as folic acid and St Johns Wort.
“The focus is preventative health care and I would argue the best people to give that advice and guidance is pharmacists because they are trusted,” he says.
“They are probably the most well trained and informed source of advice on complementary medicines.”