King survey highlights major business challenges

Consumers want pharmacies to ditch retail products and focus on health care, according to a survey commissioned for the King review.

Nearly half of consumers believe pharmacies should be required to create a “health care atmosphere” rather than a retail feel because the government pays them to dispense PBS medicines.

The responses suggest a need for a pharmacy environment that reflects a more clinical focus, report Melbourne consultancy Hall & Partners Open Mind, which designed the survey.

“Across all the scenarios tested in this research, a dispensing or clinic style pharmacy was preferred, usually by the majority … over a pharmacy environment with an equal or larger focus on retail.”

Some 809 consumers and 1489 pharmacists completed the survey, which helped inform options presented in the review of pharmacy remuneration and regulation interim report .

Here are some of the survey findings: